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Mix FM (Malaysia)
MIX fm is a Malaysian national radio station managed by Astro Radio, a subsidiary of Astro Holdings Sdn Bhd.
Specially created for the sophisticated and modern 25- to 34-year-old, MIX fm plays adult contemporary hits from the 90s to now. It features a fresh music mix peppered with lighthearted features, contests, lifestyle updates, entertainment news, etc.
Internet savvy listeners can also log on to the stylish (MIX fm website ) which contains MIX announcer profiles, promotions/contests and freebies, as well as more lifestyle info like movie reviews, book reviews, traffic reports, plus news updates.
== History ==
For decades, Malaysia had only one English language radio station, which was government-owned. MIX fm (along with Hitz FM and Light & Easy) was launched into Malaysian FM airwaves in January 1997 after being one of Astro's audio-only channels since the launch of the satellite network in October the year before. TalkRadio and Classic Rock was also launched at the same time, but now had been replaced by radio station in other language than English. Originally, the radio station mainly focused on 1980s and 1990s music, but after the logo change in 2006, Mix FM has changed into a radio stations that plays adult contemporary music from the 1990s to now. The focus of 1980s and 1990s music has been moved to its sister station, LiteFM. Mix FM differs from other English radio stations in Malaysia because it plays current hits targeted at adult listeners compared to younger generation for other English language radio stations.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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